Walker Tree Care (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Business name: Walker Tree Care
Website: https://www.walkertreecare.co.uk
Email: ben@walkertreecare.co.uk
Telephone: 07515 396182
Business address: 19 The Paddocks, High Roding, Dunmow CM6 1NZ
We are the data controller responsible for your personal data. If you have any questions about this policy or how your data is handled, you can contact us using the details above.
2. What Personal Data We Collect
We may collect and process the following information:
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Name
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Email address
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Telephone number
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Address or location details (if provided)
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Details of your enquiry or requested services
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Website usage data (including IP address, browser type, pages visited, and referral source)
3. How We Collect Your Data
We collect personal data when you:
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Submit a contact or enquiry form on our website
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Click a phone call button or call us directly
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Click an email link or email us
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Contact us via any other method displayed on our website
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Visit and interact with our website
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Click on or interact with our Google Ads
4. How We Use Your Data
We use your personal data to:
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Respond to enquiries and quote requests
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Communicate with you about our tree care services
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Arrange site visits, bookings, and work
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Provide customer support
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Improve our website and services
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Measure and optimise advertising performance (including Google Ads)
We only use your data for legitimate business purposes and never for unrelated activities.
5. Lawful Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
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Consent – when you submit a form, email us, or contact us directly
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Contract – where processing is necessary to provide a requested service
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Legitimate interests – to operate, improve, and market our business responsibly
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Legal obligation – where required by law
6. Google Ads, Analytics & Tracking
We use Google Ads and may use Google Analytics to:
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Track website visits and conversions
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Understand how users interact with our website
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Improve advertising relevance and performance
These tools may collect anonymised data such as IP address, device type, and browsing behaviour. This data does not directly identify you and is processed in accordance with Google’s Privacy Policy.
You can control advertising personalisation through Google Ad Settings and your browser preferences.
7. Cookies
Our website uses cookies to:
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Ensure proper website functionality
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Analyse website performance and traffic
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Support advertising measurement
Cookies are small text files stored on your device. You can control or disable cookies via your browser settings. Disabling cookies may affect site functionality.
8. Data Sharing
We do not sell or rent your personal data.
We may share limited data with trusted third parties such as:
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Website hosting providers
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Analytics and advertising platforms (e.g. Google)
All third parties are required to process your data securely and in compliance with UK data protection law.
9. Data Security & Retention
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or disclosure.
Your data is only retained for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations.
10. Your Data Protection Rights
Under UK GDPR, you have the right to:
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Access your personal data
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Request correction of inaccurate data
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Request deletion of your data
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Restrict or object to processing
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Withdraw consent at any time
To exercise any of these rights, please contact us using the details in Section 1.
11. Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.